SEAT - Landingpage Mó

Developed the concept, strategy and design for the SEAT Mó landingpage.

UX Design
UI Design
UX Research
Prototyping
Wireframing

Skills

Tools

Figma

From concept to execution

SEAT E-Scooter Landing Page: From Concept to Market Launch

I led the end-to-end design of the landing page for SEAT’s new e-scooter, ensuring the final product was both user-centric and aligned with business goals. This project spanned the entire design lifecycle, from research and ideation to prototyping, design handoff, and final execution in Figma.

Key Contributions:

  • Project Leadership: Directed the complete design process, aligning stakeholders and ensuring smooth collaboration between teams.

  • User-Centric Approach: Designed with a focus on the specific needs and preferences of e-scooter riders, a target audience distinct from traditional car buyers.

Phase 1: Research & Strategy

  • Target Audience Research:

    • Conducted a deep dive into user research, identifying the motivations and behaviors unique to e-scooter riders.

    • Differentiated key preferences of e-scooter buyers compared to car buyers to create a tailored user experience.

  • Content Strategy Development:

    • Developed a structured content hierarchy to guide users through the sales funnel.

    • Designed the page flow with a high-impact hook at the top, progressing to more detailed information to engage and inform users.

Phase 2: Design Execution

  • Conceptual Design: Translated research insights into a clear and engaging landing page concept with user needs and business objectives in mind.

  • Figma Prototyping:

    • Created a high-fidelity design in Figma, incorporating SEAT’s design guidelines while crafting a fresh, user-centric experience.

    • Paid close attention to the visual hierarchy, typography, and layout to ensure optimal engagement.

Phase 3: Developer Handoff & Implementation

  • Detailed Design Handoff:

    • Collaborated closely with developers to ensure a smooth transition from design to implementation.

    • Provided detailed annotations on animations, transitions, and interactive elements to maintain design integrity during development.

  • Quality Assurance:

    • Reviewed the developed version to ensure alignment with the design vision, addressing inconsistencies and providing iterative feedback.

    • Ensured that animations, responsiveness, and overall user experience met the project’s quality standards.

Project Outcome:

The landing page for the Dutch market launch of SEAT’s e-scooter is now complete and ready for deployment. It delivers an engaging and seamless experience, aligning with SEAT’s brand identity and addressing the unique needs of the e-scooter audience.

I created this landing page targeting a younger demographic with a fresh, modern approach, using a tailored design instead of the template landing page design. This redesign has been so well-received that SEAT has since implemented it across all car model pages. The new design has significantly improved user engagement and conversion rates, further demonstrating its success and effectiveness.

The SEAT Mó Landing Page

In consideration of the sensitivity of the client and the assignment, I am unable to share details of this project.