Kedungu Garden Homes - Bali Airbnb Rebranding

A Fresh Identity for a Modern Bali Stay

Skills

Branding
Graphic Design
Photography

Tools

Figma

Design Process

The project in short

This project focused on redefining the visual identity of a Bali-based Airbnb that struggled to communicate the true feel of staying there.

Their previous branding felt outdated, cluttered and disconnected from the actual experience: a calm, inspiring place that resonates strongly with digital nomads.

To bridge this gap, I developed a refreshed brand identity tailored specifically to that audience. The new logo is clean, contemporary and flexible, reflecting the balance of tropical ease and productivity that digital nomads look for. The updated colour palette, typography and visual system bring clarity, warmth and a sense of modern simplicity.

A look at the rebrand & photography

The result is a cohesive, elevated brand that finally matches the atmosphere of the Airbnb itself: serene, creative and thoughtfully designed, a place where remote workers and surfers can feel both at home and inspired.